An ad during the Superbowl costed $3.8 million for 30 seconds. This was the most expensive ad buy on television. The only reason that it costs so much is because of all the people that watch it. Subway bought two spots to play an ad during the Superbowl. Another reason the Superbowl is a great spot for ads is because of all the free media publicity about the ad. Newspaper journalists write about the ads which gives them even more publicity than just having all the people see it during the Superbowl.
http://online.wsj.com/article/SB10001424127887324900204578282360008085752.html
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